This unique and creative direct advertisement was created by Rethink, Canada for Heinz. After the flat box was slid under the door, it would pop up into a 3D box and on one side was written “BREAKING INTO YOUR APARTMENT IS EASIER THAN YOU THINK.” 3. ADT Pop Up BoxĪDT slid a piece of mail under doors of apartments.
#Innovative direct mail full#
Read more about how Acoustic achieved a 25% conversion rate in the full case study. This example shows how you can extend your brand to every aspect of the direct mail campaign, from the messaging to the colors of the packaging.
#Innovative direct mail Bluetooth#
Mini Bluetooth Speakers from AcousticĭemandTec by Acoustic uses mini bluetooth speakers in a custom Greetabl gift box to book meetings with prospects. If you’re looking to take your direct mail advertising to the next level, use these 17 creative direct mail examples as inspiration for your next campaign. The good news is that direct mail has come a loooong way from oversized postcards and weekly sales circulars. Be sure to allow for extra time in the schedule as these innovative projects often require more work with your designer, special processes at the printer and mailer, and even handwork to see them to completion.In today’s market, consumers are bombarded with messaging and advertising nearly everywhere they look, so it’s more important than ever to make sure your direct mail ads stand out in a crowded mailbox. These types of programs are often most effective with a smaller, more targeted mailing list because of the increased per unit cost. Out of the box campaigns such as these require more up-front planning and often cost more per-piece, but they can have dramatically increased effectiveness and response rates for conveying a message or facilitating a call to action. This is a really creative use of a very identifiable object, giving it a twist and adding an important call to action.
Relatively simple concept that is executed very nicely while functionally communicating the call to action. Boxes were created in the shape of a corporate office building and inside was a yellow candle. Earth Hour Candle Box from World Wildlife Federation: The goal of this innovative direct mail, and apparently very successful campaign, was to encourage corporate CEOs to celebrate earth hour and turn out the lights for one hour.This mind-blowing creativity comes to us from Belgium and we're trying hard to figure out how they did it! What a powerful message that works on several different levels.
World Water Day in Belgium secret message mailer: This really innovative direct mail campaign is only visible when you put the card under water to reveal the message.We often look to the commercial world for ideas that could translate to the political or advocacy direct mail world. Here at The Campaign Workshop, we’re always on the lookout for innovative direct mail and marketing campaigns to inspire our creativity. Time to Get Inspired By Innovative Direct Mail
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